Picking and Choosing the Conversation
The scene: a (fictional) high school lunchroom in Michigan, May of 1981. The players: Vice President George Bush, and student Lindsay Weir. Lindsay, to the Vice President: “My question is: Why did your...
View Article“Almost” isn’t Good Enough
This morning a client made a common copy request: ”We need to change the phrase ‘we work on all devices’ to instead say ‘we work on almost all devices.’” Does “we work on almost all devices” tell the...
View ArticleThe Super Bowl, Prop Bets, and Content
Super Bowl XLVIII made history yesterday, when the Seattle Seahawks beat the Denver Broncos 43-8, the third worst blowout in Super Bowl history (and second worst blowout in Broncos Super Bowl history)....
View ArticleSecret Santa’s Secrets
In 2013 Santa brought this little Jewish content strategist an extra-special present: a content strategy Secret Santa game. The instructions were simple: Sign up via Twitter and get the name of another...
View ArticleWhat’s that Sound?
This morning I got in the car, turned on the radio, and immediately remembered that I have got to TiVo Suits this Thursday. There wasn’t a Suits commercial on the radio. There was something better:...
View ArticleLive from Congility: Storytelling, immortality and the content experience
Storytelling, immortality and the content experience: the future exposed, by Kevin Nichols Content (according to Sapient Nitro) is any information that is recorded. Hieroglyphics (recorded on papyrus)...
View ArticleLive from Confab: Toward humane tech
Toward humane tech, by Anil Dash Anil’s been working on the web for 20 years. He helped build Movable Type, one of the first CMSs, and got connected to a community of idealistic creators. “We dreamed...
View ArticleNo New Stories
“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious...
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